VOCÊ SABIA” QUE É POSSÍVEL DIVULGAR BENS E SERVIÇOS DA BIBLIOTECA UNIVERSITÁRIA POR MEIO DA COMUNICAÇÃO VISUAL?”

• DOI: 10.22533/at.ed.41519220524

• Palavras-chave: Comunicação Visual. Educomunicação. Biblioteca Universitária.

• Keywords: Visual communication. Educommunication. University Library

• Abstract:

  Presents the results achieved with

  the action of visual communication adopted

  by the Biblioteca Universitária of Universidade

  Federal do Ceará (BU/UFC) called “Did You

  Know?”, from April 2015 to April 2016. The

  new information dissemination service uses

  electronic media to highlight products, services

  and informational content provided by the

  library for the construction of knowledge by the

  academic community, focusing this study the

  placement of posts on Facebook. Highlights

  the image as a means of facilitating the

  understanding of the message, with a textual

  content of the communication prepared in the

  interrogative form to reinforce the intention to

  establish or strengthen links with users in view

  of Educommunication. The survey metrics of social network used showed satisfactory

  results, given the high profile of the posts, which validated the initial idea of the potential

  social networks whose scope is becoming wider, for dissemination of digital banners

  produced by BU/UFC and to intensify interaction with library users.

• Número de páginas: 15