TÉCNICAS DE INTERPRETACIÓN TURÍSTICA COMO ESTRATEGIA DE MEJORA EN LA GESTIÓN Y OPERACIÓN DEL TOUR “EL CERRO DEL CABALLITO”
TÉCNICAS DE INTERPRETACIÓN TURÍSTICA COMO ESTRATEGIA DE MEJORA EN LA GESTIÓN Y OPERACIÓN DEL TOUR “EL CERRO DEL CABALLITO”
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DOI: https://doi.org/10.22533/at.ed.5482422104
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Palavras-chave: Interpretación turística, senderismo interpretativo, gestión, operación turística, experiencia turística.
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Keywords: Tourist interpretation, interpretive hiking, management, tourist operation, tourist experience
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Abstract: Tourism interpretation techniques represent an important opportunity to enhance tourist attractions, as well as a means to leverage local and heritage resources in the area. The present research aimed to enhance the management and experience of the "Cerro del Caballito Tour" through the implementation of tourism interpretation techniques. To achieve this, in-depth interviews were conducted with various profiles of experts in planning, interpretation, and tourist guiding, as well as the owner of the enterprise. Among the main results, it is concluded that by improving the elements of tourism interpretation, the development of the "Cerro del Caballito Tour" will create a outstanding and enriching experience for the visitor. This is because all messages about the various natural and cultural resources will be conveyed. Likewise, these interpretative experiences will allow tourists to understand the context of the landscape and its components in a creative manner.
- Josep Eduardo García Jiménez