Prospectiva Empresarial Aplicando Método de Análisis de Jerarquías - MAI

• DOI: https://doi.org/10.22533/at.ed.7152422101

• Palavras-chave: Economía de la organización; planeación; productividad.

• Keywords: Business economics; planning; productivity.

• Abstract: Foresight represents a business alternative for organizations to anticipate changes of a political, economic, social, technological, ecological and legal nature at a given time. Consulting and research companies must be constantly changing, allowing them to be more competitive and sustainable in the market. The research project aimed to establish prospective scenarios in the company Competitive Agency for Consulting and Research - AGCCI S.A.S based on the Method of Hierarchical Analysis - MAI. The methodology of predictive type with qualitative approach through the focus group, interviewing experts (owners, shareholders, area managers) to identify the events (variables) for their respective processing in the Method of Hierarchy Analysis - MAI. It also highlights the different scenarios that result in business foresight. Five (5) interviews were applied to experts from the company AGCCI S.A.S and documentary analysis. The results establish the participation in networks at the local, regional, national and international level as a form of networking for the company, acquisition of technologies, constant monitoring of customer preferences, participation in external calls that contribute to strengthening the business fabric, among others. Within the prospective scenarios of the company are sustainability over time and the development of innovation in research and consulting services.