POST DO DIA: IMAGINÁRIO E PRODUÇÃO DE CONTEÚDO NO INSTAGRAM DE UMA INFLUENCIADORA LOCAL, DURANTE O PERÍODO DE DISTANCIAMENTO SOCIAL DA COVID-19

• DOI: 10.22533/at.ed.1872329116

• Palavras-chave: imaginário; digital influencer; marketing de influência; redes sociais; Instagram.

• Keywords: imaginary; digital influencer; influencer marketing; social media; Instagram.

• Abstract: With the market absurdly different, people focusing on buying items related to basic needs amid the social distancing caused by Covid-19, the digital medium has been a great ally in alleviating the tensions caused by this entire scenario. This context directly implied the creation of content for social networks, even in small cities. During this period, it was noticeable that influencers sought to focus on useful tips for everyday life during "quarantine", in addition to disseminating positive messages that helped maintain motivation in the midst of difficult times, something that contrasted with the harsh reality of people around the world. suffering from the losses caused by the outbreak of the disease. Posts related to the consumption of products were drastically reduced to warnings about establishments' delivery operations. In view of the issues exposed, the present study aims to reflect in a theoretical way while at the same time bringing a simplified content analysis on the aspects of the imaginary that surround the profile of an influencer from the region, @akarolpacifico, from the city of Piripiri-Pi.