PLANEJAMENTO ESTRATÉGIO DO “SÍTIO SANTA MARIA”: UMA FERRAMENTA PARA TOMADA DE DECISÃO NA PEQUENA EMPRESA AGRÍCOLA

• DOI: 10.22533/at.ed.8121902104

• Palavras-chave: Competitividade. Organização. Processos.

• Keywords: Continuous Competitiveness. Organization. Processes.

• Abstract:

  The objective of this study was to

  prepare the strategic planning for the property

  “Sitio Santa Maria” located in Itapetininga, SP

  Estrada Vicinal 127, Retiro District, Varginha

  County. The property produces and seles

  Japanese Cucumber (Cucumis sativus L.) by grafting. The strategic statements of the

  company, as its mission, vision and values were developed by the team responsible

  for this project because the property had no such statements and these were prepared

  with the owner and his employees, with a view to the recurring practice in the property.

  Through an environmental analysis, one can map the situation in which the company

  is at the moment, identifying the strengths, weaknesses, threats and opportunities, the

  internal environment and the general environment or macro environment, meaning those

  wider conditions of the external environment and consisting of sociocultural, politicallegal,

  economic, natural and technological factors. Strategic planning was adequate to

  transform organizational objectives in strategic projects, such as the possibility of the

  deployment of five new arch model greenhouses on the property over a period of five

  years, aimed at increasing production. Thus the definitions and decisions that guide the

  actions to be taken in the company lead to planning, fully targeting the improvement of

  the company.

• Número de páginas: 15