ESTUDO DE CASO “X STUDIO” – O PÓS COVID E A INDÚSTRIA DO ENTRETERIMENTO

• DOI: 10.22533/at.ed.79121280611

• Palavras-chave: Administração; Perspectiva; Epistemologia.

• Keywords: Post; Covid; Industry

• Abstract:

  This article is dedicated to the case study of a microenterprise in the music business, called “X Studio”, which is an independent music production studio. This company, through various strategies, managed to survive and grow after the advent of Covid. This article seeks to enumerate the strategies and their results, always relating to the macroeconomic scenario, with the purpose of creating a study that can help other entrepreneurs in the entertainment sector to have new ideas and experiences.
   

• Número de páginas: 15