Administração Financeira: um estudo de caso na empresa Cell Mania

• DOI: 10.22533/at.ed.4262405023

• Palavras-chave: Planejamento financeiro. Administração financeira. Microempresa.

• Keywords: Financial planning. Financial management. Micro enterprise.

• Abstract: Financial management involves all financial activities of the company such as cash management, accounts payable and receivable and inventories. The financial manager must identify the best way to maximize the company's financial resources in order to obtain a positive return. Given this, this work aims to verify how the company Cell Mania performs financial activities. As methodological procedures, this work was classified as a qualitative and quantitative case study, and the object of study was the company Cell Mania. For data collection, bibliographical research, systematic observation and semi-structured interview with the company's owner were used. From the data analysis, it was possible to identify flaws in short-term planning and that the company does not carry out long-term planning. Therefore, it was suggested the implementation of financial planning, the use of financial statements and improvements in the financial management of the company.