INFLUENCE OF PRODUCTION FACTOR COSTS ON MARKET SUPPLY

• DOI: https://doi.org/10.22533/at.ed.21651225211111

• Palavras-chave: 'Consumer, producer, sellers.

• Keywords: 'Consumer, producer, sellers.

• Abstract:

  'Business development is a fundamental part of a region's social and economic development. Therefore, it is important for companies to implement strategies that favor their supply and sales levels, contributing to their evolution and growth. Given its importance, companies are interested in implementing strategies that increase sales, but for implementation, it is necessary to understand the market and the behavior of supply and demand, which facilitates the successful implementation of strategies. This is the rationale behind this research, whose objectives are to identify the level of market supply and the level of production factor costs and to evaluate the relationship between production factor costs and market supply as part of the market analysis. The research uses a quantitative method to study a phenomenon that can be quantified, as well as a correlational method, since it examines the relationship between the study variables, and a cross-sectional method, since it is carried out over a specific period of time and with a specific population. The study used a survey technique and was designed as a questionnaire aimed at a sample of companies in the Veracruz state, Mexico. The study obtained data that, when analyzed, achieved the objectives and evaluation of the research hypothesis.