Tariff and non-tariff barriers in international trade in Ecuadorian coffee: Case study of Kawsana Coffee Cía. Ltda.

• DOI: https://doi.org/10.22533/at.ed.515732514112

• Palavras-chave: Tariff barriers; Non-tariff barriers; coffee; international trade.

• Keywords: Tariff barriers; Non-tariff barriers; coffee; international trade.

• Abstract:

  This study analyzes the impact of tariff and non-tariff barriers on the international trade of Ecuadorian coffee, focusing on the case of Kawsana Coffee Cía. Ltda., a coffee company located in Loja. Despite the country's productive potential, Ecuador faces limitations in positioning itself in global markets due to trade restrictions and poor use of international agreements. The objective was to identify how these barriers affect the profitability and competitiveness of Kawsana Coffee. The research used a mixed approach, with documentary analysis, statistical data, and direct interviews with key players in the company. The results show that although there are trade agreements that favor exports (such as with the European Union and China), logistical obstacles, regulatory uncertainty, and high certification costs persist. It is concluded that, although non-tariff barriers represent a challenge, they also offer opportunities if managed correctly.