“RESPEITA AS MINA”: Uma década de campanhas educativas e políticas públicas na Bahia

• DOI: https://doi.org/10.22533/at.ed.01824271212

• Palavras-chave: Bahia, educação, mulheres, políticas públicas

• Keywords: Bahia, education, women, public policies

• Abstract: This chapter aims to describe feminist agendas in the Present Time with regard to educational and preventive actions outlined in the last decade for specialized public policies limited to the State of Bahia. In methodological terms, a bibliographical research was carried out, followed by documentary research based on materials available on the website of the Secretariat of Policies for Women of Bahia and content analysis of linked educational campaigns. In addition to semi-structured interviews with institutional, network and communication agents about the decade (2011-21) that marked the creation and development of specialized actions and agendas. The results suggest the importance of interdisciplinary and feminist contributions in the construction of advertising-media campaigns for policies for women on the topic investigated, using intersectionality as an analytical tool.