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capa do ebook Player Game Data Mining for Player Classification

Player Game Data Mining for Player Classification

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Player Game Data Mining for Player Classification

  • DOI: 10.22533/at.ed3921924055

  • Palavras-chave: atena

  • Keywords: game analytics, taxonomy of Bartle, classification of players, MMORPG, k-means

  • Abstract:

    Analyzing and understanding the

    standard of players in virtual environments has

    been an activity increasingly used by digital

    game developers and producers. Players are

    the main reason that games are developed and

    knowing the main characteristics for each of your

    player is fundamental for game developers have

    a successful product. In the case of Massively

    Multiplayer Online Role Playing Games

    (“MMORPG”), the types of players vary, and, by

    classifying players’ behaviors, it is possible for

    developers to implement changes which satisfy

    players in targeted manners which may impact

    their level of interest and amount of time spent

    in the game environment. This study suggests

    that it is possible to identify and classify players

    via gameplay analysis by using consolidated

    theories such as Bartle’s archetypes or

    Marczewski’s types of players, which group

    players with the k-means algorithm. Below, is

    presented a dedicated section describing the

    Game Analytics processes and a session with

    the results obtained from the analysis of a

    specific guild from World of Warcraft.

  • Número de páginas: 15

  • Ismar Frango SIlveira
  • Bruno Almeida Odierna
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