O ESTUDO DO NEUROMARKETING PARA ELABORAÇÃO DE SITES HOSPITALEIROS
O ESTUDO DO NEUROMARKETING PARA ELABORAÇÃO DE SITES HOSPITALEIROS
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DOI: https://doi.org/10.22533/at.ed.64224240423
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Palavras-chave: Neuromarketing, Hospitalidade virtual, Sites, Clientes e Serviço
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Keywords: Neuromarketing, Virtual Hospitality, Websites, Customers and Service
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Abstract: Virtual hospitality is the topic to be researched within this work. The interest in the virtual field arose due to the importance that people began to give to this environment as a means of making personal contacts and carrying out corporate business, which makes shopping websites the object of research. Given the paths that could be followed, the choice of hospitality was the starting point for academic investigation as it is an area with a large field of exploration. With the aim of identifying what a website needs to have to be considered hospitable, authors from the area of hospitality and the virtual environment and neuromarketing were used as the theoretical framework. The methodological procedures carried out were based on bibliographical research on the topic. It was found that the tools used in neuromarketing can contribute to the construction of hospitable websites.
- Cristina Quitéria de Brito
