La comunicación audiovisual de tres museos de arte: Museo Nacional, Museo de Arte Moderno de Bogotá y Museo de Arte Contemporáneo.
La comunicación audiovisual de tres museos de arte: Museo Nacional, Museo de Arte Moderno de Bogotá y Museo de Arte Contemporáneo.
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DOI: https://doi.org/10.22533/at.ed.7002410052
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Palavras-chave: Comunicación audiovisual; discurso audiovisual; engagement; museos de arte; redes sociales.
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Keywords: Audiovisual communication; art museums; audiovisual discourse; engagement; social networks.
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Abstract: This article demonstrates the qualitative and quantitative analysis of the audiovisual communication of three art museums in the city of Bogotá Colombia: National Museum, Museum of Modern Art and Museum of Contemporary Art. This analysis focuses, from a descriptive study, on the audiovisual products published on the social networks of YouTube, Facebook and Instagram during the months of April, May, and June 2022. Likewise, from a theoretical perspective, the article focuses on categories related to audiovisual communication in art museums to delve into historical, methodological, and audience relationship aspects, and to show the way in which museums have or have not adapted to new communication models, marked by technology. The relationship of variables such as the number of audiovisual products published, number of followers, degree of engagement, and the function-discourse relationship is found at the end of the article, in order to show the way in which each museum has made use of audiovisual communication to maintain the relationship with their audiences.
- Annie Rodríguez Collazos
- Bibiana Paola Ríos Cortés
- Juan Pablo Rodríguez Cortés
- Vanesa Escucha Hilarion
