Identidad corporativa: un valor diferencial para la sustentabilidad de las organizaciones.

• DOI: 10.22533/at.ed.0812307084

• Palavras-chave: Ética, lo bueno en el trabajo, identidad, identidad visual, Ciudadanía Corporativa

• Keywords: Ethics, what is good at work, identity, visual identity, Corporate Citizenship

• Abstract: Organizations today concerned with surviving and being sustainable over time, seek to define their identity more precisely, a value that can really make a difference to their competitors. Even more so that this identity also projects a coherent, ethical, responsible, reliable, and safe image, which guarantees the satisfaction of internal and internal audiences. Therefore, this theoretical analysis is an opportunity to find the skills that promote a more sustainable corporate image over time, where then, the objective of this research is to identify the relationship between ethics and identity in the construction of the corporate image of organizations in 3 environments: social, ethical and identity explained under the approach of the theory of Corporate Citizenship.