História da Comunicação e Performance na Política Digital: A Imagem de Nikolas Ferreira entre Retórica e Espetáculo

• DOI: https://doi.org/10.22533/at.ed.795172509057

• Palavras-chave: Comunicação política; Performance; Política digital; Nikolas Ferreira

• Keywords: Communication, Performance, Digital Politics, Nikolas Ferreira

• Abstract: This study analyzes an image extracted from a video published by Nikolas Ferreira in 2025, addressing the potential taxation of the PIX system. This image, taken from a multimodal content, exemplifies digital political communication on social media. By freezing a specific moment of the video, the image highlights non-verbal and symbolic elements that contribute to the construction of a strategic message. The image is characterized by its ambiguity, as it conveys the idea that the PIX will not be taxed while also suggesting the possibility of future taxation, creating a tension between facts and speculation. This discursive tactic aims to manipulate emotions and engage the public around an alarming narrative. The context of its production is significant, considering Brazil's political and economic landscape in 2025, with debates over the instant payment system. The image exemplifies how political figures like Ferreira use digital platforms to connect with the public directly, exploiting the logic of polarization and misinformation. The analysis reveals the convergence between spectacle and simulacrum, where politics becomes performance to create an immediate and emotional symbolic impact, without necessarily aiming to clarify factual truth.