Gestão estratégica e capital intelectual nas empresas

• DOI: https://doi.org/10.22533/at.ed.42624050213

• Palavras-chave: Capital intelectual; Empresas; Gestão; Inovação; Tecnologia.

• Keywords: Intellectual capital; Companies; Management; Innovation; Technology.

• Abstract: Intellectual capital is a corporation's legacy of knowledge, creativity and intelligence in pursuit of its objectives. Being extremely important, it can generate sustainable value over time. Directly reflecting on the value that people create for their work. It is one of the main resources among the most competitive companies. A good example is the knowledge that a manager can use to lead a company. Understand the manager's mental capacity to lead people in the right direction, their ability to define objectives, motivate and evaluate results. This set of skills makes all the difference in a company’s overall performance. The ability to create brands that consumers like, to generate good relationships with customers, to innovate, to apply knowledge and to develop new technologies are other examples of intellectual capital assets. These assets include the experience of employees, organizational processes and the sum of knowledge contained throughout the day. The concept of intellectual capital is relatively recent, being composed of the sum of several factors such as: Processes, administrative systems and information systems. Set of relationships with customers, suppliers, stakeholders, brands, image and reputation. it also includes skills of people who work in the company, in acting with certain situations, experiences, values ​​and skills. Nowadays, it is common to find companies that develop corporate education models, both face-to-face and virtual, with the aim of improving the management of their intellectual capital. We can say that it represents the most profitable asset and without good management, no company would achieve success. Making it increasingly important to invest in it.