FACES DA COMUNICAÇÃO E INFORMAÇÃO NO CONSELHO MUNICIPAL DE POLÍTICAS PARA AS MULHERES DE BAURU, SP

• DOI: 10.22533/at.ed.3302304096

• Palavras-chave: Comunicação; CoInfo; Violência à mulher; Mídias Digitais.

• Keywords: Communication; CoInfo; Violence against women; Digital Media.

• Abstract: The Faac/Unesp extension project Faces of Information and Communication to Health has been working to combat violence against women, in partnership with the Municipal Council for Women's Policies of Bauru (CMPM), since 2019, with communication and information mediation actions for both agents of the Care and Coping Network for domestic violence, as well as for women in situations of violence and the community in general. This article reports on some communication actions carried out by the Project, especially those disseminated on social media, their metrics and audiences reached, in addition to discussing the Information and Media Competence (CoInfo) of the counselors in this dissemination process. The methodology used was based on Data-Driven Theory (DCT), whose qualitative conduction has three phases: exploratory research, via in-depth interviews with counselors; observational analysis on the digital channels of the Council and the discussion about the role of social media in the process of Information and Media Competence of the agents of the network to combat violence against women. The study refers to the communication made available by the CMPM, especially on Twitter, to verify the public that accesses it and the metrics achieved in the year 2021 and 2022, in addition to bringing the discussion about the CoInfo of agents who share responsibilities and forms of assistance to women in situations of violence, in order to help build new knowledge in a collective and participatory way about the good practices of the services offered.