ESTRATÉGIAS DE PROSPERIDADE PARA DESPACHANTES DOCUMENTALISTAS NA CIDADE DE FRANCA-SP: A IMPORTÂNCIA DE POLÍTICAS PÚBLICAS EM UM CENÁRIO SEM APOIO GOVERNAMENTAL
ESTRATÉGIAS DE PROSPERIDADE PARA DESPACHANTES DOCUMENTALISTAS NA CIDADE DE FRANCA-SP: A IMPORTÂNCIA DE POLÍTICAS PÚBLICAS EM UM CENÁRIO SEM APOIO GOVERNAMENTAL
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DOI: https://doi.org/10.22533/at.ed.338112619026
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Palavras-chave: Sustentabilidade; inovação; capacitação
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Keywords: sustainability, innovation, training/capacity building
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Abstract: The research to be developed is based on investigating the strategies that documentation agents in the city of Franca-SP can adopt to prosper economically without relying on government support. The research will address market adaptation, service innovation, and the importance of professionalism and ethics in building a solid reputation. Qualitative and quantitative methods will be used to collect relevant data and propose practical solutions. This study seeks to delve into whether these offices in Franca are adopting socially correct, responsible, and economically viable practices. For this, professionals need to be competent enough to use innovative models in the organization along with management practices that align the interests of society with the company's objectives. Thus, this project will propose to entrepreneurs applicable concepts for good management, working in the best way in all organizational areas and decision levels without relying on state government support.
- Denise Moreira Mattos