ESTRATÉGIAS DE FUSÕES E AQUISIÇÕES COMO VANTAGEM COMPETITIVA

• DOI: https://doi.org/10.22533/at.ed.99424050610

• Palavras-chave: ESTRATÉGIAS DE FUSÕES E AQUISIÇÕES COMO VANTAGEM COMPETITIVA

• Keywords: In the current scenario, mergers and acquisitions have evolved, presenting new strategies to gain a competitive advantage over competing organizations.

• Abstract: ABSTRACT: In the current scenario, mergers and acquisitions have evolved, presenting new strategies to gain a competitive advantage over competing organizations. Therefore, companies must update their strategies as they are not as effective in this new scenario. The main objective of this research was to establish the strategies used by companies to evaluate acquisitions via mergers in the market. As a result, this article discusses some of the strategies used by companies seeking to become more competitive and find new conditions for improvement in such a volatile financial market. The methodology used is exploratory and qualitative in nature, using bibliographical research whose data has highlighted the strategies used in mergers and acquisitions. This article highlights possible successful strategies and suggestions, which companies should pay attention to in order to gain a competitive advantage over their competitors. Keywords: Mergers and Acquisitions. Competitive Advantage. Financial Market.