Economía Naranja: Evaluación curricular para inclusión en la Carrera de Estudios Políticos y Gobierno de la Universidad de Guadalajara

• DOI: https://doi.org/10.22533/at.ed.72524271210

• Palavras-chave: factor de producción; creatividad; servicios; oportunidad; comercialización

• Keywords: production factor; creativity; services; chance; commercialization

• Abstract: When talking about the Orange Economy; we know that it deals with industries that combine creativity with the production and commercialization of creative content, according to the (UN); and according to the Inter-American Development Bank (IDB), in its book: The orange economy, an infinite opportunity. These industries have grown 70% in the last decade, thus raising the concern of knowing how Mexico is doing in the development of these industries. Hence, we ask ourselves: Is it pertinent to insert the study of the Orange Economy in the curriculum of the EPyG educational program, and what will be the possible advantages to maintain the quality levels of the program? Our general objective was: To determine the validity of the insertion of the orange economy, as a complement to the current educational model, taking the Orange Economy as a basic theme, the research was initially mixed of an exploratory documentary type. Applying a qualitative survey; starting from a Logical Framework Matrix; achieving five items to analyze the relevance of the project to include the orange economy in the subjects of economics and public policy, providing us with information from the professors of the career, validating the importance and relevance of including it, since it was considered very pertinent.