DIVERSIFICACIÓN DE LA OFERTA TURÍSTICA CON FERIAS DE PRODUCTORES EN LA PROVINCIA DE IMBABURA

• DOI: 10.22533/at.ed.11823181210

• Palavras-chave: circuitos alternativos de comercialización, agro ecológico, orgánica, semi orgánica, ancestral, seguridad, soberanía

• Keywords: Alternative Marketing Circuits, agro ecological, organic, semi-organic, ancestral, security, sovereignty

• Abstract: The Ministry of Agriculture and Livestock as a public sector body, in its capacity as technical production advisor, has promoted the commercialization of agro ecological products through the Alternative Marketing Circuits of small producers where Several products are sold that come from the different altitude levels, highlighting its institutional need to promote this project, since it constitutes the economic support of one hundred and fifty thousand families in the province of Imbabura, mainly from its rural parishes. A qualitative and quantitative study was carried out, supported by the deductive method, the purpose of which is to analyze producer fairs as a tourist attraction to diversify the tourist offer of the province of Imbabura. An operational technical sheet (observation) was applied to the producers of the agro-ecological fairs in Imbabura. It was possible to show that the nine fairs have a great supply potential of organic and semi-organic products from the Alternative Marketing Circuits of the province of Imbabura, their production still ancestral, maintained from generation to generation, occupied in filling the basic basket family with products that allow to cover the security and food sovereignty of the families.