A utilização de Branding e Storytelling na Comunicação

• DOI: 10.22533/at.ed.3302304093

• Palavras-chave: Comunicação, branding, storytelling.

• Keywords: Communication, branding, storytelling.

• Abstract: In a world dominated by increasingly short attention spans, the power of communication through branding and storytelling should be highlighted. These three elements intertwine and create increasingly effective narratives and methods to entertain the public and achieve the desired goal. In this article we will address the importance of trying effective communication and how it serves as the basis for successful business. Whether conveying a brand message to the masses or ensuring seamless collaboration within a team, the ability to articulate ideas with clarity and impact is crucial. Branding will be approached as much more than just a fancy logo or tagline, but as a company persona that resonates with its target audience. In addressing the rise of storytelling, I intend to show that companies are harnessing this power of storytelling to engage, entertain and ultimately connect with their audience on a deeper level. The article will try to show how communication, branding and storytelling are being used by people and companies to connect with their audiences on a deep level.