A INFLUÊNCIA DO CANAL DO YOUTUBE “CRESCENDO COM LULUCA” NA CONSTRUÇÃO DAS IDENTIDADES E HÁBITOS DE CONSUMO DAS INFÂNCIAS E JUVENTUDES.
A INFLUÊNCIA DO CANAL DO YOUTUBE “CRESCENDO COM LULUCA” NA CONSTRUÇÃO DAS IDENTIDADES E HÁBITOS DE CONSUMO DAS INFÂNCIAS E JUVENTUDES.
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DOI: 10.22533/at.ed.95523141125
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Palavras-chave: Infância. Juventude. Consumo. Identidades. Estudos Culturais.
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Keywords: Childhood. Youth. Consumption. Identities. Cultural Studies
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Abstract: This chapter analyzes the YouTube channel "Growing up with Luluca" and how this cultural artifact has effects on the identities and consumption habits of the childhoods and early years of youth, the main consumer markets of the aforementioned channel. In order to achieve this goal, the channel's videos are analyzed based on the concepts studied by Cultural Studies in Education, from a post-structuralist perspective, and finally, a historical approach is made to how childhood and and youth are perceived over time and how they are currently being constituted by media devices.
- Carla Veras Antonio Costa da Silva
- Marcos Mauricio Costa da Silva