Published on apr 17, 2024.

Due to its fundamental role in achieving strategic objectives and maximizing results in a variety of sectors of economic activity, project management has acquired significant relevance in the current context. In this sense, pre-investment studies are essential because they provide useful and detailed information on the multiple factors that affect the viability and success of a project. These studies cover a variety of dimensions, including legal, marketing, technical-administrative, human resources, finance and socio-environmental. Each of these dimensions has a significant impact on how a project is developed and successfully carried out.
First, pre-investment legal study is crucial to ensure that the project environment complies with current laws and regulations. This includes things like obtaining the necessary permits, licenses, and authorizations to operate legally and avoiding legal conflicts during the project. In addition, the law firm also focuses on evaluating legal risks and creating methods to reduce or manage them.
On the other hand, in the pre-investment phase, marketing study is essential to understand the target market, identify opportunities and threats, analyze the competition and design effective strategies to position a product or service in the market. This analysis provides useful information about customer needs and preferences, as well as trends and changes in the market that may affect the success of the project.
It focuses on evaluating the technical and operational feasibility of the project in the technical-administrative study. This involves analyzing the necessary infrastructure, production processes, logistics, supply chain and other issues related to the operation and efficiency of the project. In addition, administrative issues such as the organizational structure, the functions and responsibilities of the work team, management, and control systems, among others, are considered.
In the pre-investment phase, it is essential to carry out a human resources study to determine the skills, knowledge, and capabilities necessary for the work team to carry out the project effectively. The evaluation of professional profiles, planning training and development, defining roles and responsibilities, and developing strategies for managing human talent during project execution are some examples of what can be done.
In the financial field, the pre-investment study focuses on evaluating the economic and financial viability of the project. This includes making financial projections, analyzing costs and benefits, evaluating funding sources, estimating cash flows, and determining profitability and return on investment. Decision making about the economic viability of the project and its ability to generate positive returns depends on these analyses.
Finally, during the pre-investment phase, the socio-environmental study focuses on evaluating the social and environmental effects that the project could have on the community and the environment. This includes the identification of potential risks and social conflicts, the implementation of corporate social responsibility measures, compliance with environmental regulations and the implementation of sustainable practices that promote sustainable progress and social well-being.
Therefore, to evaluate the viability and maximize the success of a project, pre-investment studies in various fields such as law, marketing, technical-administrative, human resources, finance, and the environment are essential. These studies provide useful and detailed information that helps make informed decisions, reduce risks, find opportunities, and ensure the sustainable and responsible growth of companies. To achieve successful results and contribute to the sustainable growth and development of organizations and society in general, today's project management requires a comprehensive and balanced understanding of these aspects.