CORPORATE UNIVERSITIES AS STRATEGIC VECTORS FOR THE DEVELOPMENT OF INTELLECTUAL CAPITAL IN FINANCIAL INSTITUTIONS

• DOI: https://doi.org/10.22533/at.ed.216511251908

• Palavras-chave: Corporate Education. Corporate University. Intellectual Capital. Organizational Strategy. Financial Institutions.

• Keywords: Corporate Education. Corporate University. Intellectual Capital. Organizational Strategy. Financial Institutions.

• Abstract:

  The overall objective of this study was to investigate how corporate education, through corporate universities (CUs), has acted as an organizational strategy for the development of intellectual capital (IC) in financial institutions. It is based on the belief that corporate education is a tool for better performance, which is important for competitiveness, productivity, and market share. This study was based on qualitative research. To collect data, in-depth interviews were conducted with managers of companies in the financial sector in the northeast region of Brazil. The results indicate that the performance of CUs contributes substantially to the strengthening of IC, especially in its human, structural, and relational dimensions. Despite this, internal and external challenges still limit the full effectiveness of these initiatives. The study offers relevant theoretical and managerial contributions by connecting organizational strategy, continuous learning, and intangible assets.