DIGITAL TRANSFORMATION: THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY TOOLS IN STRATEGIC MANAGEMENT IN THE BRAZILIAN SOCCER MARKET

• DOI: https://doi.org/10.22533/at.ed.2164202420097

• Palavras-chave: DIGITAL TRANSFORMATION, SOCCER, CLUBS, TECHNOLOGY.

• Keywords: DIGITAL TRANSFORMATION, SOCCER, CLUBS, TECHNOLOGY.

• Abstract:

  THIS ARTICLE REPORTS ON HOW THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (TIC) HAS BEEN A TOOL FOR DIGITAL TRANSFORMATION IN THE BRAZILIAN SOCCER MARKET. THE AIM OF THIS WORK IS TO LIST AND ANALYZE HOW, IN A SYSTEMATIC WAY, THE PANORAMA OF TIC TOOLS HELPS THE PROFESSIONALS WHO WORK IN THIS SECTOR IN SEARCH OF BETTER RESULTS, CONSIDERING THE HUMAN, PHYSICAL AND FINANCIAL RESOURCES FOR THE PRACTICE AND PERFORMANCE OF THE SPORT. IT IS CLEAR THAT THE RELATIONSHIP BETWEEN THE EVOLUTION OF SOCCER AND THE USE OF TECHNOLOGY HAS BEEN INCREASINGLY CLOSE AND STRONGLY INFLUENCED IN RECENT DECADES, CERTAINLY ON A PATH OF NO RETURN, WHICH WILL PERPETUATE IN THE FUTURE.