This project aims to discuss the practical application of an electrical power generation model based on the installation of a mechanism that is capable of simultaneously capturing energy from the winds and solar radiation. To this end, research and data collection were carried out, through content referring to clean, renewable and sustainable energy sources. From the surveys carried out, the proposal for a model project of totem equipment with airfoils and voltaic plates to capture wind and solar radiation was developed, adaptable to urban landscapes, that does not cause visual pollution and that has the primary intention of being installed on the Imigrantes highway, located in a mountainous region that has a constant movement of cars, being the main way of connecting the capital of the state of São Paulo to the largest port in Latin America, located in the city of Santos. The project was based on two experimental scientific papers on wind energy production already published, and seeks to develop a model of low environmental impact, non-polluting, and especially that is aesthetic to the point of being incorporated into the landscape in a natural and safe way. It was possible to conclude the feasibility and operability of the equipment, from comparative calculations of electricity consumption in conventional poles, used on the Imigrantes highway and calculations of solar cell production and wind production to be used by the totem, using estimated parameters of components used in the market. The results based on the production calculations of the prototype and the generated electrical potentials, within the design project's characteristics, it is estimated that the totem is viable, both in terms of production cost and its capacity to generate electrical energy for road power supply. In other words, it is operational and economically viable