Trends in hospitality, gastronomy, and tourism in a globalized world with artificial intelligence: Barranquilla Carnival in Colombia

• DOI: https://doi.org/10.22533/at.ed.216592530079

• Palavras-chave: Barranquilla Carnival, gastronomy, globalization, hospitality, artificial intelligence, and tourism.

• Keywords: Barranquilla Carnival, gastronomy, globalization, hospitality, artificial intelligence, and tourism.

• Abstract:

  In the organizational context, it is necessary to analyze how artificial intelligence and globalization affect hotels, gastronomy, and tourism. The objective was to express, in an international context, the outstanding and colorful activities of the Barranquilla Carnival within the trends of the hotel, gastronomy, and tourism industries in a globalized world and with the use of artificial intelligence to improve customer service, comfort, and agility in services through the use of technology. The methodological type used in this research is deductive, the approach is quantitative, the method is non-probabilistic, associating concepts and variables in order to study predictions. The technique is a bibliographic review, and the instrument consists of data from other authors that enrich the theories and concepts in an analytical structure of consultations and discussions on the concepts. Data analysis is taken from World Bank reports (2023) on The Complexity of AI Models Grows Exponentially, 2019-2022. As a conclusion or finding, it is indicated that the intersection of hospitality, gastronomy, and tourism with artificial intelligence and globalization is creating new possibilities for events such as the Barranquilla Carnival. These trends not only improve operational efficiency and the customer experience but also promote sustainability and the preservation of Colombia's rich cultural heritage.