Argumentative and Expository Techniques Based on Neuroscience: Convincing with a Scientific Foundation

• DOI: https://doi.org/10.22533/at.ed.15952125120515

• Palavras-chave: Neuroscience, persuasion, decision-making, anterior cingulate cortex, prefrontal cortex, reward system, emotion, memory, sleep.

• Keywords: Neuroscience, persuasion, decision-making, anterior cingulate cortex, prefrontal cortex, reward system, emotion, memory, sleep.

• Abstract:

  Neuroscience-based argumentative and expository techniques have the potential to revolutionize the way we persuade and are persuaded. By understanding the neural mechanisms underlying decision-making, belief formation and social influence, we can develop more effective and ethical communication strategies. This article explores recent advances in the neuroscience of persuasion, highlighting the role of brain areas such as the anterior cingulate cortex, the prefrontal cortex and the reward system in evaluating evidence, building expectations and responding to social stimuli. In addition, the article discusses how factors such as emotion, memory and sleep can modulate persuasion, and how neuroscience can be used to improve argumentative and expository techniques in various areas, from law to public health and marketing.