Challenges and opportunities in an agroecological market in the east of the State of Mexico

• DOI: https://doi.org/10.22533/at.ed.9734162416125

• Palavras-chave: -

• Keywords: -

• Abstract:

  This article analyzed the main challenges and opportunities in the agroecological markets in the east of the State of Mexico, with emphasis on sustainability and collaboration between the actors of the value network. The study focused on identifying the structural barriers faced by these markets and the areas of improvement that can drive their growth and consolidation. A qualitative approach was used based on data collection through semi-structured interviews with producers, exhibitors and consumers. They were complemented with direct observation and review of literature on agroecology and sustainable markets.

  The main challenges identified include limitations in infrastructure, barriers in commercialization and lack of institutional support. On the other hand, opportunities focused on the growing interest of consumers in agroecological products, the potential to improve local value networks and the integration of digital technologies to optimize market operations. This study focused on a particular case from the eastern region of the State of Mexico, which could limit the applicability of the results to other areas with different socioeconomic and geographic characteristics.
  Despite structural challenges, the region's agroecological markets present significant opportunities for sustainable development and strengthening local economies. The implementation of public policies and collaborative strategies between producers and consumers will be key to taking advantage of these opportunities.