RESIGNIFICATION ON SOCIAL NETWORKS: FROM “LIFE IS THE BEST CONNECTION” TO “LIFE IS THE BEST CONNECTION... INTERRUPTED”, A CASE STUDY ON THE REPERCUSSION OF THE VIVO BRAND ADVERTISING FILM

• DOI: 10.22533/at.ed.216282205053

• Palavras-chave: Social Networks, Re-signification, post-massive era, Vivo Advertising.

• Keywords: Social Networks, Re-signification, post-massive era, Vivo Advertising.

• Abstract:

  The internet as a new medium of the Post-Massive era, has modified the forms of communication between those who send and those who receive a message. If for a long time the mass media predominated in the emission of messages, currently the formats and forms of information circulation are different. The creation of messages, the formatting, the appropriations and the resignifications, arrive to give complexity and richness to the medium, making it unpredictable, diverse, spectacular and in the words of Lemos and Lévy (2010) striking. The present article has a case of the company Vivo, to analyze, and presents the repercussion of a re-signified message, in the new public sphere, called internet.

• Número de páginas: 15