RECOGNITION AND RETENTION: Motivating talent in agribusiness

• DOI: https://doi.org/10.22533/at.ed.2164232425112

• Palavras-chave: Recognition. Retention. Talent. Turnover.

• Keywords: Recognition. Retention. Talent. Turnover.

• Abstract:

  This study investigated the factors that influence the career decisions of academics from the UnilaSalle Lucas do Rio Verde University Center working in the agribusiness sector. The main objective was to identify the reasons that lead these workers to pursue a career, change companies or leave their jobs, even though they are qualified and fit the required profile. The main causes of turnover and talent retention were analyzed, with an emphasis on the impact of recognition practices on employee motivation and retention. The methodology adopted combined quantitative and qualitative approaches, allowing for an analysis of workers' motivations and demotivations. Data was collected using digital questionnaires and the analysis of the results revealed that opportunities for professional growth and development are the most relevant factors for retaining talent - 68.8% - while lack of recognition - 37.5% - and low pay - 31.2% - were the main causes of demotivation. It was concluded that recognition and continuous development practices are important for retaining talent in agribusiness, and it is recommended that organizations invest in these areas to improve organizational performance. However, the small sample limited to a single institution imposed restrictions on the generalization of the results.