PRODUCT LIFECYCLE MARKETING AND FINANCE CONSIDERATIONS (CVP)
This article seeks to detail the different phases of the CVP and contextualize it with the basic marketing strategies, which must be complemented with financial support. By means of qualitative research, for convenience, involving ten consultants with a minimum degree of postgraduate training and with experience with equivalent time, an attempt was made to illustrate a CVP model to be followed by business professionals.
PRODUCT LIFECYCLE MARKETING AND FINANCE CONSIDERATIONS (CVP)
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DOI: 10.22533/at.ed.216222417029
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Palavras-chave: Product Life Cycle (PLC), Marketing, Finance
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Keywords: Product Life Cycle (PLC), Marketing, Finance
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Abstract:
This article seeks to detail the different phases of the CVP and contextualize it with the basic marketing strategies, which must be complemented with financial support. By means of qualitative research, for convenience, involving ten consultants with a minimum degree of postgraduate training and with experience with equivalent time, an attempt was made to illustrate a CVP model to be followed by business professionals.
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Número de páginas: 15
- José Palandi Júnior
- Luis Antonio Volpato
- Edmir Kuazaqui
