APOENA MOTIRÕ PLATFORM

• DOI: https://doi.org/10.22533/at.ed.216462411036

• Palavras-chave: financial literacy. Financial knowledge. Youth. Extension project. Instagram.

• Keywords: financial literacy. Financial knowledge. Youth. Extension project. Instagram.

• Abstract:

  This manuscript aims to present a critical description of the Apoena Motirõ extension project. The project aimed to develop a platform for interaction and dissemination of financial knowledge, solidarity economy and conscious consumption aimed at young people from communities on the coast of Paraná in order to stimulate their emancipation through principles that value social and economic development. unfocused. In the theoretical field of literacy or financial literacy, the project was limited to financial knowledge. The platform was supported on the social network Instagram®, which met the requirements of accepting different types of materials and being widely used by the project's target audience. The base set of materials developed by financial administration students to disseminate financial knowledge was adequate in content and form with visual quality. It is considered that the project was efficient, as the platform was created and content was published, and it was not effective, as it did not reach the expected audience.