SITUATIONAL STRATEGIC PLANNING IN PHARMACEUTICAL CARE MANAGEMENT

• DOI: https://doi.org/10.22533/at.ed.5157225300915

• Palavras-chave: Pharmaceutical care. Situational strategic planning. Pharmaceutical care management.

• Keywords: Pharmaceutical care. Situational strategic planning. Pharmaceutical care management.

• Abstract:

  Pharmaceutical Services (PS) are a fundamental part of healthcare services, and their effective implementation within the Brazilian Unified Health System (SUS) is based on the PS cycle to ensure the quality and resolvability of the services provided with qualification and planning, organization, and structuring of the set of activities developed. Situational Strategic Planning (SSP) is the tool for achieving this goal, as it is a participatory method that analyzes reality, diagnoses problems, and creates strategies to solve situations. The work of pharmacists has increasingly contributed to health outcomes, and pharmacies are possibly the first place where sick people go. There is a public that seeks care without much financial investment and excessive spending in the face of the deficient distribution of specific or non-specific medications and due to the lack of assistance that ensures adherence to the treatment of diseases characteristic of the epidemiological profile of a municipality. The question remains of how to ensure compliance with the law on access to medication through pharmaceutical assistance, considering administration and planning in the area of health, the activities inherent to the pharmaceutical professional in this context, and the importance of situational strategic planning. The general objective of this study was to discuss the importance of situational strategic planning in pharmaceutical care using a bibliographic review methodology based on national and international articles and works published after 1983 on the subject. The use of SSP for the development of various skills and competencies essential to the management process allows for the promotion and coordination of the participation of various actors in addressing problems, contributing to the organization and improvement of PH and raising awareness among participants and pharmacists of the importance of strengthening and developing effective, high-quality PH.