STRATEGIC PLANNING AND ORGANIZATIONAL CULTURE – PRACTICES AND LESSONS LEARNED – CASE STUDY IN PUBLIC UNIVERSITIES

• DOI: 10.22533/at.ed.216342315021

• Palavras-chave: Strategic planning; Organizational culture; Universities; Knowledge management.

• Keywords: Strategic planning; Organizational culture; Universities; Knowledge management.

• Abstract:

   This article seeks to verify whether in the implementation of Strategic Planning (SP) the Organizational Culture (OC) in Universities is a relevant factor, by investigating scientific productions in the last decade (Google Scholar, Web Science and EBSCO) and interviewing managers of Public Universities of the State from Mato Grosso do Sul. This is a basic research, with descriptive and explanatory objectives, a qualitative approach with bibliographic, documentary and interview procedures characterizing a case study. Despite the scarcity of articles, there is a growing relevance of the theme in the scenario of changes that managers face at Universities. After the interviews with three former deans, it is observed that the adoption of the NP requires adaptations in symbiosis with the Organizational Culture. Strategic Planning adherent to the Organizational Culture must meet internal and external expectations and the mesodeterministic perspective.