RESEARCH ON CIRCULAR ECONOMY IN MEDIUM AND LARGE ORGANIZATIONS IN THE METROPOLITAN REGION OF CAMPINAS

• DOI: 10.22533/at.ed.2163172327072

• Palavras-chave: Circular Economy, Sustainable Development, sustainability.

• Keywords: Circular Economy, Sustainable Development, sustainability.

• Abstract:

  Sustainable development is a growing concern of our society. In this context, organizations have rethought their business models and the circular economy stands out as an alternative to replace the linear economy. This study aimed to identify the level of awareness and application of the circular economy concept in medium and large organizations in the Metropolitan Region of Campinas. The research was applied as to its nature, qualitative and quantitative from the point of view of approaching the problem and exploratory according to its objectives. It was bibliographical, from the point of view of technical procedures, and also of the survey type, as it resorted to a survey of information with executives for a better understanding of the theme. The results showed that the organizations considered in this study have adjusted their business models, with greater alignment with the precepts of the circular economy, with reverse logistics being a critical point to be better worked on.