PERCEPTION OF THE PRODUCTION OF ORGANIC VEGETABLES FOR MERCHANTS AND CONSUMERS OF THE FREE MARKET OF POMBAL – PB
PERCEPTION OF THE PRODUCTION OF ORGANIC VEGETABLES FOR MERCHANTS AND CONSUMERS OF THE FREE MARKET OF POMBAL – PB
-
DOI: https://doi.org/10.22533/at.ed.9734824319066
-
Palavras-chave: Orgânicos Produtos, Sustentabilidade, Certificação, Qualidade de vida
-
Keywords: Organic Products, Sustainability, Certification, Quality of life
-
Abstract: The organic movement in Brazil emerged at the end of the 1970s, however, it advanced only in the 1990s, mainly due to NGOs and partnerships with social movements and family farmers, representing a healthier and more sustainable food alternative, despite the challenges faced, having its consumption directly influenced by cultural, ethical, social and financial motivations. In this context, the objective was to analyze the sustainable perception of the fairgoers and consumers of organic products in the open market of Pombal-PB. The methodology adopted was a case study with a qualitative approach, where interviews were conducted with the stallholders and questionnaires applied to consumers. The results showed that 75% of the producers are male, most of them living in rural areas. Most of them adopt composting as a practice and face challenges due to the lack of technical assistance and the absence of product certification. As for consumers, 76% are women, and 44% have higher education. It was observed that the majority identified an improvement in the quality of life due to the consumption of these products, although they did not worry about the certification, demonstrating the trust between farmers and consumers, evidenced by 72% of the respondents considering themselves satisfied with the quality of the vegetables. It is concluded that, despite the challenges mentioned, the production and consumption of organic products in Pombal-PB contribute to food security and environmental sustainability, in addition to reflecting the satisfaction and dedication of farmers/traders.
- Kadydja Mayra Ramos Nobre
- Émilly Pereira Torres
- Roberlúcia Araújo Candeia
- Roberlucia Araújo Candeia
- Adriana Ferreira dos Santos
- Luiz Gualberto de Andrade Sobrinho
- Maira Felinto Lopes