Internet memes as an internal communication strategy: practices at the startup Delivery Direto as a case study

• DOI: 10.22533/at.ed.2163112331055

• Palavras-chave: internal communication; memes; endomarketing; organizational culture; communication.

• Keywords: internal communication; memes; endomarketing; organizational culture; communication.

• Abstract:

  This article presents some results of the application of internet memes as a strategic tool for internal communication in the startup of the Locaweb group, Delivery Direto. The use of these contents as a management technique occurred during the year 2021 and the first half of 2022. We carried out a study with comparative data regarding the turnover rate (FORMAGGIO; MELO, 2021), engagement in company events and favorability rates for from the calculation of the employee Net Promoter Score (RAJASEKARAN, 2018).