THE NEWS COUNTERVALUES OF THE COLLECTIVE MIDIA NINJA: A CASE STUDY ON NARRATIVES IN MEDIA ACTIVISM

• DOI: 10.22533/at.ed.216312301012

• Palavras-chave: News Values 1. Mediativism 2. Ethos 3. Midia Ninja 4

• Keywords: News Values 1. Mediativism 2. Ethos 3. Midia Ninja 4

• Abstract:

  This article presents the result of the case study on Midia Ninja, a collective of media activists that emerged during the June Days in 2013 and consolidated its work based on the construction of counter-narratives that distance themselves from traditional journalism. With the use of a mixed methodology, which is based on ethnographic inspiration and supported by theories of Newsmaking e da Agenda setting, we observed and analyzed the productive routines and the content of the group’s publications on screen. The confrontation between the corpus collected on digital platforms and the documentation collected from mainstream vehicles pointed to attempts at scheduling, adoption of countervalues-news and the inversion of newsworthiness criteria on the part of Midia Ninja with consequences on the professional ethos.