THE BODY AND THE MEDIA IN HYPERMODERNITY
By analyzing the history of the body, it is possible to see that beauty standards have changed according to the political and social positions of each era. In contemporary culture, where the body has increasingly become a commodity and it is possible to buy everything to change it (from bigger breasts to products to rejuvenate the skin), these changes have been observed in fitness blogs, where exposure has a increasing power over consumers and help sell products from brands that sponsor them.
THE BODY AND THE MEDIA IN HYPERMODERNITY
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DOI: 10.22533/at.ed.929312221125
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Palavras-chave: Body, Beauty, Consumption, Bloggers, Fitness.
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Keywords: Body, Beauty, Consumption, Bloggers, Fitness.
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Abstract:
By analyzing the history of the body, it is possible to see that beauty standards have changed according to the political and social positions of each era. In contemporary culture, where the body has increasingly become a commodity and it is possible to buy everything to change it (from bigger breasts to products to rejuvenate the skin), these changes have been observed in fitness blogs, where exposure has a increasing power over consumers and help sell products from brands that sponsor them.
- Talyta Carolyne Aguiar Rubio
