CYBERSPACE SUCKS ME IN, WHAT REMAINS OF THE PLACE IN ME? HYBRID SPACE AND THE SPECTATOR (Part 1)
This essay analyzes the reconfiguration of the "place" category in light of the emergence of hybrid spaces and the consolidation of the attention economy. Based on Yi-Fu Tuan's (1983) perspective on experience and topophilia, it discusses how place, traditionally a center of value and affection, is intersected by digital infrastructures that transform sociality into a commodified resource. Through the concept of hybrid space (NUNES; COSTA, 2022), it is observed that the contemporary urban experience occurs at the interpenetration between the physical body and algorithmic mediation. The text argues that the culture of connectivity (VAN DIJCK, 2016) and the sale of personal data (SILVEIRA, 2017) promote a "suction" of attention, challenging the permanence and authenticity of place. It concludes that what "remains of place" within the subject— —depends on the resistance of affective and bodily relations against the behavioral modulation imposed by digital platforms.
CYBERSPACE SUCKS ME IN, WHAT REMAINS OF THE PLACE IN ME? HYBRID SPACE AND THE SPECTATOR (Part 1)
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DOI: https://doi.org/10.22533/at.ed.5157326050212
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Palavras-chave: Place; Hybrid Space; Attention Economy; Topophilia; Cyberspace.
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Keywords: Place; Hybrid Space; Attention Economy; Topophilia; Cyberspace.
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Abstract:
This essay analyzes the reconfiguration of the "place" category in light of the emergence of hybrid spaces and the consolidation of the attention economy. Based on Yi-Fu Tuan's (1983) perspective on experience and topophilia, it discusses how place, traditionally a center of value and affection, is intersected by digital infrastructures that transform sociality into a commodified resource. Through the concept of hybrid space (NUNES; COSTA, 2022), it is observed that the contemporary urban experience occurs at the interpenetration between the physical body and algorithmic mediation. The text argues that the culture of connectivity (VAN DIJCK, 2016) and the sale of personal data (SILVEIRA, 2017) promote a "suction" of attention, challenging the permanence and authenticity of place. It concludes that what "remains of place" within the subject— —depends on the resistance of affective and bodily relations against the behavioral modulation imposed by digital platforms.
- EDNALDO EMILIO FERRAZ
