TRANSMEDIA NARRATIVE AND METALEPSIS IN THE PROMOTION OF THE NOVEL: ``ANTIHÉROES`` (IRIA PARENTE AND SELENE PASCUAL)

• DOI: 10.22533/at.ed.2163332307125

• Palavras-chave: metalepsis, narrativas transmedia, narratividad, Antihéroes, Iria Parente, Selene Pascual

• Keywords: metalepsis, transmedia narratives, narrativity, ``Antihéroes``, Iria Parente, Selene Pascual

• Abstract:

  This article analyzes the promotion campaign of the novel ``Antihéroes`` (by the authors Iria Parente and Selene Pascual) considering its status as a transmedia narrative and the use of metalepsis in said campaign. Firstly, the introduction of the work addresses the different phases that made up the advertising strategy of the novel and succinctly explains how the marketing of the novel was carried out. ``Antihéroes``.  Subsequently, the article reflects on whether the texts included in said promotional campaign can be considered narrative texts, that is, whether they meet the conditions of narrativity proposed by Marie-Laure Ryan. At the same time, the belonging of these new texts shared on social networks to the same transmedia world of the novel is analyzed. Later, the presence of metalepsis or rupture of the fictional logic in the promotion strategy of ``Antihéroes``, seeing that, in the promotional campaign, some narrative instances of the novel, belonging to the world of the characters, interacted with extratextual instances from the real world, such as the authors, other writers under the Nocturna publishing label, or even the fans. Finally, the article reflects on the intrinsic relationship that exists between the use of new technologies and social networks for the expansion of transmedia stories and the rupture of fictional logic. We argue that new forms of dissemination of texts have brought about a great democratization of literature, which has resulted in the effects of literary techniques such as metalepsis occurring on a much larger scale.