Teaching and learning method of Communication Theory, with research on media processes and products, with the creation of products and the sharing of knowledge with academia, the market and society

• DOI: 10.22533/at.ed.558362310023

• Palavras-chave: communication theory; action research; journalism teaching; advertising teaching; audiovisual teaching; radio, TV and internet teaching; visibility and media representation of diverse social groups; improvement of skills and abilities of communication professionals; study of production processes; study on cultural consumption; study on the appropriations and uses of media products; study on power relations linked to the message; construction and rupture of stereotypes; fight against prejudice; University Extension.

• Keywords: communication theory; action research; journalism teaching; advertising teaching; audiovisual teaching; radio, TV and internet teaching; visibility and media representation of diverse social groups; improvement of skills and abilities of communication professionals; study of production processes; study on cultural consumption; study on the appropriations and uses of media products; study on power relations linked to the message; construction and rupture of stereotypes; fight against prejudice; University Extension.

• Abstract:

  From 2013 to 2021, while teaching Communication Theory, to 12 Journalism classes, 17 RTVI classes and 24 PP classes, at Faculdade Cásper Líbero, one of the first and most traditional schools in the area of Communication in Brazil and the Americas, I developed a teaching and learning method based on a plural strategy that stimulated research and data sharing with the market, the scientific field and society. In this article, I share part of that strategy: the orientation method for researching communication products and devices, for researching the processes of production and consumption of these contents and technologies, in different genres, formats and on multiple platforms, with various uses and purposes. And, in this article, I also share questions about communication theory designed to build knowledge, review data, evaluate performance and establish a solid training base, in order to enable research, practical exercises and contributions to society. With productions that lead to the advancement of knowledge in Communication Theory and the improvement of skills and abilities that a communication professional needs.