MERCOSUR'S COMMUNICATION POLICIES: CONSIDERATIONS ON PUBLIC DIPLOMACY

• DOI: 10.22533/at.ed.216282205054

• Palavras-chave: right to communication; public diplomacy; social participation; public communication policy

• Keywords: right to communication; public diplomacy; social participation; public communication policy

• Abstract:

  The present work proposes a reflection on the concept of public diplomacy as a public policy of communication in intergovernmental relations. In the light of this concept, it is intended to analyze Mercosur's public communication, taking as empirical object the Guideline for Communication Policy in the Decision of the Common Mercosur Council (CMC nº 47/2014), and minutes of the Specialized Social Communication Meeting (RECS-Mercosur) . Preliminary analyzes indicate that Mercosur citizens do not identify themselves as such, in view of the reduced participation of civil society in the construction of Mercosur's communication policies, as well as deficiencies in the visibility and newsworthiness of the Bloc's actions, both in internal public opinion and in the international media.

• Número de páginas: 14