Marketing applied to the crafts of the port of Veracruz, in Mexico

• DOI: https://doi.org/10.22533/at.ed.2164524260211

• Palavras-chave: Mercadotecnia, estrategias, artesanías

• Keywords: Marketing, strategies, crafts.

• Abstract:

  In the development and growth of companies, marketing is essential since it promotes the progress of companies anywhere in the world, globalization and technological advances have revolutionized and adapted various strategies to attract the attention of potential customers. Companies of all sizes, industries and different market segments adopt strategies that adapt to their budgets, environmental and social factors in order to enter the market, survive and grow.
  The present study on different marketing strategies proposed by several authors that will be developed and adapted to promote the sale of artisanal products in the city of Veracruz, an important economic sector of the region where hundreds of families from this area receive economic benefits. that make port to one of the cities with the greatest cultural, gastronomic and traditional wealth in our country, turning the metropolitan area of Veracruz-Boca del Río into one of the most important tourist destinations in Mexico. Although it is a major metropolis, craft production has decreased significantly in recent years, so a proposal was born to restore the value of the county's crafts, highlight its uniqueness and highlight all aspects of its identity.