Multi-level Marketing: A Bibliometric Review

• DOI: https://doi.org/10.22533/at.ed.216422417014

• Palavras-chave: Multilevel marketing, Direct sales, Network marketing.  

• Keywords: Multilevel marketing, Direct sales, Network marketing.  

• Abstract:

  The objective of this article was to identify the profile of Brazilian academic production on multilevel marketing published during the period from 2010 to 2022. To this end, the SPELL, EBSCO, SciELO and SCOPUS databases were consulted, and 14 articles were found in Portuguese on the topic multilevel marketing and direct sales. It was observed that the work is of a qualitative nature using interviews, carried out in groups and with low use of the keyword multilevel marketing. It was concluded that it is necessary to explore publications that deal with the topic, mainly with regard to Brazilian organizations, with the lack of research that investigates markets and the use of the multilevel marketing technique becoming evident. The exploration of this aspect tends to add to the academic, social, political and economic universe in Brazil.