REAL ESTATE DIGITAL MARKETING: THE STRATEGIC USE OF TRIANGULATION IN RESULTS RESEARCH

• DOI: 10.22533/at.ed.2162242225111

• Palavras-chave: Digital marketing; Real estate market; Triangulation; Researches; Results.

• Keywords: Digital marketing; Real estate market; Triangulation; Researches; Results.

• Abstract:

  This article proposes to discuss bibliographically why triangulating research on digital marketing strategies in the real estate market can offer good results. With a reflection on the marketing and sales processes currently, going through the concepts of digital marketing, company presentation and information on the real estate market. For that, discussions were carried out from the intersection of authors and their perspectives on the phenomena addressed and thus, raise a possibility of more assertive strategies in the activities of digital marketing professionals who work in the real estate segment.