INSPIRATIONAL LEADERSHIP: HOW TO INNOVATE THE STRATEGY OF ORGANIZATIONS INSPIRING NEW LEADERS

• DOI: 10.22533/at.ed.2163252313092

• Palavras-chave: leadership, strategy, inspiring leadership, innovation.

• Keywords: leadership, strategy, inspiring leadership, innovation.

• Abstract:

  Leadership is essential within a company, as it needs to rethink the organizational concept at all times, to perform the work efficiently, aiming to achieve goals. This study sought in the literature to understand how leadership inspires its followers and new leaders through the ability to innovate that influences companies' strategy. With this in mind, the present study aims to review discussions described by authors about leadership, analyzing the essential functions that leaders perform in an organization, emphasizing their importance for the success of business activity and the development of new leaders within the organization. This study's relevant point is to address the role of the leader as an articulator of business strategy through innovation and trainer of new leaders. Therefore, in addition to the literature review, a questionnaire was developed and administered online and answered by 62 professionals, 67.7% of whom were in leadership positions. The results indicated, for this specific sample, a lack of understanding about the role of the leader, as many do not even recognize themselves as such, they carry out leadership activities, but they are not leaders and employees do not understand what an innovative company actually is, as well as the role of the manager in the process of stimulating innovation.