FAMILY BUSINESSES IMPROVE THEIR PERFORMANCE WITH THE USE OF ARTIFICIAL INTELLIGENCE

• DOI: https://doi.org/10.22533/at.ed.216522520017

• Palavras-chave: Family business, artificial intelligence, performance, AI benefits, AI benefits

• Keywords: Family business, artificial intelligence, performance, AI benefits, AI benefits

• Abstract:

  Artificial intelligence (AI) has the potential to transform every aspect of family businesses, from their day-to-day operations to their long-term strategy. By embracing AI, these organizations can not only improve their operational performance, but also ensure their long-term sustainability and success in an increasingly competitive and technologically advanced world. Business leaders must view AI as an essential tool to adapt to changing market demands and ensure that their family businesses can thrive for generations to come. The objective of the research to present the main benefits that the use of artificial intelligence can bring to family businesses that will enable the leaders of these businesses to better understand how they can leverage AI advances to improve their competitiveness and ensure their long-term sustainability. This paper is a documentary analysis. The results show the main benefits by adopting AI-based solutions, family businesses can automate processes, make more informed decisions, innovate in their products and services, and manage knowledge more efficiently. In conclusion, as technology continues to advance, it is critical that family business leaders understand and leverage the benefits of AI to keep up in an increasingly dynamic and digitized business environment.